The Soft Skills That Define a Great Public Affairs and Communications Professional

In today’s fast-moving and often unpredictable world, organisations need skilled communications and public affairs professionals who can shape narratives, engage stakeholders, and protect reputations. But beyond technical expertise, the best professionals possess key soft skills that enable them to operate in complex environments and deliver their job effectively.

Here are some of the key soft skills to look out for:

1. Stakeholder Engagement: Working with People

At its core, communications and public affairs is about building relationships. Whether it’s engaging policymakers, the media, or internal teams, the ability to connect with different audiences, understand their motivations, and tailor messages accordingly is essential. Strong interpersonal skills, active listening, and diplomacy are critical in ensuring stakeholders feel heard and valued.

2. An Eye for Trouble: Anticipating Issues Before They Escalate

Great professionals don’t just respond to crises - they see them coming. No matter the audience, the ability to scan the horizon, assess risks, and spot potential issues before they escalate is a key differentiator. This skill requires a mix of experience, intuition, and strategic thinking to ensure professionals can help their organisations stay ahead of challenges, rather than constantly reacting to them.

3. Influence Without Authority: Managing Internal Stakeholders

Not all communications professionals have direct authority over decision-makers, yet they must still drive change and align messaging. For example, how often does your lead communications professional not sit on your Board? The best professionals excel at influencing internal stakeholders - whether that’s senior leadership, technical teams, or departments with competing priorities. Persuasion, negotiation, and the ability to frame messaging in a way that aligns with internal goals are crucial for success.

4. Adaptability and Resilience

The world of communications and public affairs is unpredictable, requiring professionals who can pivot quickly, manage competing priorities, and remain resilient under often daunting pressure. The ability to think on one’s feet and adapt to changing circumstances is a key differentiator between good and great candidates.

find your voice.

Hiring a great communications or public affairs professional is about more than just identifying a skillset - to ensure a new hire is successful, it’s about finding someone who has the complementary soft skills and aligns with your organisation’s values.

If you’re looking to strengthen your team, get in touch with us today. Let’s us help you find your voice.